MYHY BIO COSMETICS
Rebranding
Rebranding
MYHY is a Berlin-/Brandenburg-based natural cosmetics brand that uses clean, sustainable ingredients and draws inspiration from the Märkische Schweiz region.
Role: Art Direction, Photography
For the rebrand, I shifted MYHY toward a more expressive and modern visual world. Instead of the typical muted “eco” aesthetic, I introduced a bolder palette, clearer structure, and fresh photographic tone. The result is a brand that feels natural yet contemporary, visually confident, easy to recognize, and aligned with MYHY’s ambition to stand out in the clean beauty space.
