Social Media Direction
EDGE Berlin, Container Love, & Personal
EDGE Berlin, Container Love, & Personal
Role: Social Media Direction, Visual Strategy, Content Creation, Copywriting, Analytics Awareness
EDGE Berlin
As the co-founder of EDGE, I oversee the full creative direction and manage its digital identity. From designing visuals to producing reels, I shape the platform’s storytelling and community building. I developed a tone that’s bold, inclusive, and consistent across stories, posts, and live event coverage.
The EDGE Is Back
Campaign Concept: “The EDGE Is Back” celebrated the misfits, the beautiful weirdos, and the effortlessly cool.
We cast six distinct talents, each with their own unconventional style, energy, and presence, to embody the raw, edgy pulse of our community. The campaign explored individuality, diversity, and how unique souls blend
together to create something larger than life.
We cast six distinct talents, each with their own unconventional style, energy, and presence, to embody the raw, edgy pulse of our community. The campaign explored individuality, diversity, and how unique souls blend
together to create something larger than life.
Execution: We created a photo and video series capturing the heat and wildness of the upcoming event.
Think sweaty dance floors, smirks in neon light, leather and lace, bold gazes, unapologetic and alive. The visuals teased the night ahead: a mix of chaos and connection, beauty and grit.
Think sweaty dance floors, smirks in neon light, leather and lace, bold gazes, unapologetic and alive. The visuals teased the night ahead: a mix of chaos and connection, beauty and grit.
Vibe: An invitation to push boundaries, to flirt with the unknown, and to show up as your truest, weirdest self.
“The EDGE is back, and it’s about to get wilder than ever.”
RECESS NEVER ENDS
Campaign Concept: “Recess Never Ends” was a love letter to the queer kids we used to be, the dreamers,
the rebels, the ones who never quite fit the mold. Set in a reimagined classroom, we created a queer utopia where school rules no longer applied, and self-expression ruled the day.
the rebels, the ones who never quite fit the mold. Set in a reimagined classroom, we created a queer utopia where school rules no longer applied, and self-expression ruled the day.
Execution: We produced a short film and photo series in a classroom setting, filled with color, attitude, and emotion. Each character represented a fragment of queer identity, proud, playful, and free. Through nostalgic visuals and poetic storytelling, the campaign blurred the line between past and present: the children we were, and the radiant selves we’ve become. We also extended the experience with interactive Instagram stories that playfully brought
our audience back to their school days.
our audience back to their school days.
Vibe: From repressed to radiant. From conformity to chaos. From classroom to queer utopia.
“Recess never ends, not for those who refuse to stop dreaming.”
Container Love
For Container Love, I support the social media by creating reels and content pieces that amplify queer voices and artistic expression. My role includes developing visual narratives from events, artist interviews, and community stories, always keeping the brand tone and values in focus.
LOVELETTER
Campaign Concept: Loveletter is a monthly visual and editorial project from Container Love, a creative space celebrating queer identity, culture, and connection. It’s a reflection on what moves our community, blending
fast-paced digital storytelling with heartfelt, personal narratives.
fast-paced digital storytelling with heartfelt, personal narratives.
Execution: I create short-form videos and social content that capture queer stories in motion, raw, beautiful, and unfiltered. The Loveletter extends beyond the feed, inviting our audience to subscribe and join an ongoing dialogue about love, visibility, and the ever-evolving queer experience.
Personal
My personal account has been a space for experimentation, reflection, and consistent creative output. Over the years, it became not only a visual diary of my work, but also a tool to grow professionally and connect with others. I developed my own aesthetic, tone of voice, and storytelling approach, blending photography, and written reflections.
PERSONAL PORTFOLIO
Concept: My personal account is where my creative world unfolds, a visual diary starting with street photography, and growing with art direction, and visual storytelling. It’s both a portfolio and a playground, capturing the evolution of my eye, my inspirations, and the moments that shape my aesthetic.
Execution: Through curated visuals, behind-the-scenes glimpses, and spontaneous snapshots, I document my process from concept to creation. The feed becomes a timeline of growth, an ongoing conversation between intuition and craft, where every image reflects the journey of finding (and refining) my own creative voice.
