SOUL
Branding
Branding
SOUL is a fragrance concept designed to embody sensuality, courage, and elegance. The campaign visualizes masculine intimacy through rich color, stark contrast, and minimalist elegance. The brand experience includes packaging mockups, tactile branding elements, and editorial photography.
Role: Creative Direction, Branding, Visual Design, Photography
I created the full brand identity, including the logo, packaging, color palette, and visual narrative, and shot the editorial to bring the concept to life. The direction blends softness with depth, pairing minimal design elements with intimate, atmospheric imagery to build a sensual and cohesive brand world.
