Queers Wear Better
Ballroom Edition
Ballroom Edition
Queers Wear Better is a social-first campaign concept celebrating queer ballroom culture through movement, identity, and expressive fashion. Rooted in Berlin’s community, the project highlights dancers and performers who shape culture
through authenticity, not perfection. The visual narrative blends bold, energetic imagery with intimate character moments, showing how style becomes
a language of pride, resilience, and self-expression.
through authenticity, not perfection. The visual narrative blends bold, energetic imagery with intimate character moments, showing how style becomes
a language of pride, resilience, and self-expression.
Role: Creative Direction, Art Direction, Visual Storytelling, Social Concepts
Cultural References: World Pride Ball, Sophie Yukiko Interview, “Can Make You Vogue„
Project Links: Visuals, Concept Reel, Interviews Artist Line-Up: Cristiana, Seyram, Amowia
